TENGA LAND is the Experience-Based ‘Love and Freedom Wonderland’ Concept Store


・TENGA Company’s concept store ‘TENGA LAND’ will open at “Tokyu Plaza Harajuku Harakado” on Wednesday, April 17, 2024.

・The concept store will embody the TENGA Company’s purpose of ‘Creating a World Where Life is Enriched with Pleasure.’

・Customers will be able to purchase limited edition TENGA pleasure items.


Tokyo, Japan: TENGA Co., Ltd. is set to open a groundbreaking new concept store in the cultural hub of Harajuku on Wednesday, April 17, 2024. With its mission of ‘making sexuality something everyone can enjoy,’ the Japanese pleasure brand is well on its way with over 140 million units shipped in over 70 countries worldwide. From the iconic TENGA EGG to the TENGA CUP, fans will be able to purchase all of TENGA’s branded pleasure items, as well as a number of exclusive collaboration items from different people, events, fashion brands, companies, and places.



Interactive displays will furthermore present TENGA’s multiple brands and projects from their femcare brand ‘iroha,’ their sexual health items from ‘TENGA Healthcare,’ and their fashion and merchandise collaboration items from ‘TXA’ (TENGA x Artists).


The store was created with the concept of a ‘Love and Freedom Wonderland,’ and the store is a further example of TENGA’s mission to make sexuality something anyone can enjoy, which covers not just all facets of sexual wellness, but also how people can interact and purchase from the brand.


TENGA LAND will offer an experience like no other, where its customers will be able to freely enjoy what they like, and feel liberated without any judgement. It is therefore no surprise that the concept store is located in Harajuku. The birthplace of new cultures and trends, Harajuku is a place where people from a variety of backgrounds can freely express themselves without being bound by nationality, gender, or fashion genre. It is a city full of charm with a mix of diverse personalities and has a history of creating movements between sex and culture.


A world where you would like to live


Eddie Marklew, Global Marketing Manager at TENGA says: “We can’t wait to welcome the world to our innovative concept store. The name TENGA LAND was chosen as we felt it embodied the TENGA Company’s mission of ‘Bringing Sexuality to the Forefront for Everyone to Enjoy,’ and we hope it becomes a place where our customers can enjoy all of our brands that celebrates everyone’s individuality and pleasure, as well enjoy a number of the fun immersive experiences that will also be taking place. We want to dispel the negative images around sex and masturbation and change them into more positive ones. TENGA LAND will spread the message of TENGA to the city of Harajuku, and from Harajuku to the world.”



TENGA LAND is located on the 2nd floor of the Tokyu Plaza Omotesando HARAKADO building in Tokyo, Japan.

Address: 6 Chome-31-21 Jingumae, Shibuya City, Tokyo 150-0001


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